To enable Diane to get up to speed at pace and hit the ground running, most of our fractional CMO engagements begin with an immersion period of 2-3 weeks. During this time, Diane will conduct 1:1 and group sessions with the leadership, existing marketing team, sales team and client services, among others, to deep dive into business objectives, growth priorities and challenges in more depth, as well as what marketing success looks like. She’ll also conduct desk research on the company website, socials, competitors, SEO/AEO and any relevant documentation.
Following the immersion, Diane will assimilate everything learned and deliver a working document covering key observations, strategic marketing pillars, quick wins and medium-term recommendations.
To enable Diane to get up to speed at pace and hit the ground running, most of our fractional CMO engagements begin with an immersion period of 2-3 weeks. During this time, Diane will conduct 1:1 and group sessions with the leadership, existing marketing team, sales team and client services, among others, to deep dive into business objectives, growth priorities and challenges in more depth, as well as what marketing success looks like. She’ll also conduct desk research on the company website, socials, competitors, SEO/AEO and any relevant documentation.
Following the immersion, Diane will assimilate everything learned and deliver a working document covering key observations, strategic marketing pillars, quick wins and medium-term recommendations.
