At this stage, Diane embeds within the team as the fractional CMO. She joins the company’s leadership team and also takes over day-to-day leadership of the marketing function and team, typically one or more days per week, depending on the client needs and budget. During this time, she will be driving the creation and execution of a cohesive marketing strategy and plan, leveraging owned, earned and paid channels. This might include:
driving brand and demand generation and lead capture, such as building content and thought leadership programmes
go-to-market planning for new product or service or market launches
leveraging the company’s existing tech stack and the latest AI tools and tactics to drive efficiency and effectiveness
leading and mentoring the marketing team, as well as recruiting
encouraging and driving collaboration with sales and other key functions across the business
Regular tracking and reporting on KPIs and executional progress
At this stage, Diane embeds within the team as the fractional CMO. She joins the company’s leadership team and also takes over day-to-day leadership of the marketing function and team, typically one or more days per week, depending on the client needs and budget. During this time, she will be driving the creation and execution of a cohesive marketing strategy and plan, leveraging owned, earned and paid channels. This might include:
driving brand and demand generation and lead capture, such as building content and thought leadership programmes
go-to-market planning for new product or service or market launches
leveraging the company’s existing tech stack and the latest AI tools and tactics to drive efficiency and effectiveness
leading and mentoring the marketing team, as well as recruiting
encouraging and driving collaboration with sales and other key functions across the business
Regular tracking and reporting on KPIs and executional progress
