Meet the Fractional CMO who
can help you understand what ‘good’ looks like
Imagine working with an experienced marketing leader with
a track record in building brands & driving business growth...
But what if you don’t need that skill set five days-a-week?
That’s where Diane comes in…
She’s a seasoned tech marketing leader and a three-time scaleup CMO.
Her clients come to her when they need a strategic Fractional CMO to develop and drive their marketing strategy, build and mentor their teams and bring cohesion and professionalism to marketing as they scale.
Fractional CMOs offer:
Flexiblillity & adaptability.
The right skills at the right time.
Branding Matters can help you:
Build your foundations
Conduct a marketing audit
Evolve/build brand
Develop vision & mission
Nail your value prop & messaging
Simplify your offering
Develop a brand strategy or rebrand
Create your strategy
Create a cohesive
marketing strategy & planLaunch a new product or
break into a new marketBuild content & thought
leadership programmesDrive brand and demand
generation/capture campaigns
Build & mentor teams
Recruit a team
Mentor marketing staff
Deliver quick wins
Lead a timely project
Create & manage a campaign or collateral
Take bold, confident decisions
Introducing Paceworks, a new offering from Branding Matters
CEO tenures are shrinking. Board expectations are rising. Market complexity is accelerating.
Yet most newly appointed leaders receive less structured support than they did at every previous career stage. Not only that, 88% of new CEOs are first-timers and only 10% have marketing backgrounds.
As a first time C-Suite executive, expectation is sky high. Runway is short. Your first 180 days will define everything. You need external, objective, commercial clarity — delivered fast. Paceworks delivers a rapid, external strategic business, brand and marketing assessment for newly promoted C-suite leaders navigating their critical first 180 days and beyond.
“Diane enabled us to make a crucial and beneficial turn in the positioning and strategy of our brand. The support was perfect and even exceeded our expectations, both in terms of availability, responsiveness, and effectiveness, as well as on the quality of the deliverables and the human aspect of the relationship.
We will definitely reach out to her again without hesitation.”