Most B2B scaleups don’t have a marketing problem.
They have a marketing leadership problem.

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Abstract digital graphic with purple and pink gradient, featuring stylized number two with white lines.
A group of six people in a modern conference room. Four are seated around a table, two standing, smiling and engaging. The room has white textured walls, large glass panels with sticky notes, and a whiteboard with diagrams. Marker pens and a notebook are on the table.

There’s a key inflection point in a scaleup’s lifecycle where the marketing is happening, but not delivering for the business.

It’s tactical. Inconsistent. Hard to attribute. Perhaps there's a small team with no real strategic direction and confidence in marketing has started to erode. Maybe the founder is still owning the marketing function. Whatever the situation, the leadership knows that something needs to change, but a full-time CMO isn't the answer yet.

That's usually the moment Branding Matters gets a call.

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Tap into Diane’s 30 years in B2B tech marketing.

In her last full-time CMO role at adtech company Blis, she was part of the team that led them to a PE exit.

Check out Diane's creds

Diane Perlman is the fractional CMO that ambitious B2B tech, AI and marketing services scaleups call when they need marketing leadership to help them scale towards an exit.

She brings the experience, judgement and network and the AI fluency you need at this stage of growth, without the overhead.

Let's talk

Overview of a typical fractional CMO engagement

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Abstract digital background with purple and black colors and white outlines.
A panel discussion takes place on stage at a conference with five speakers seated in chairs. Behind them, a large screen displays the names and titles of the panelists, including moderator Diane Perlman and others from various media and tech companies. The stage has a warm, orange-toned background.

  • Two to three weeks. A flat fee. Understand the business and diagnose the marketing challenges before fixing them. Delivers top observations, quick wins, topline strategic pillars and more, so Diane can hit the ground running.


  • Nail the positioning, the messaging and the marketing strategy and plan. Make sure the foundations are solid.

  • Embedded CMO leadership, one or two days a week, part of the leadership team, adding value every time.

Find out more
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The Collingwood logo with the word 'Collingwood' in large, dark text on a white background.
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The Aimigo logo in dark purple with the words 'Reinventing Education' below it.
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  • — Caroline Wren, CEO, MTM

    "She... took us from DIY founder-led marketing into a much more professional outfit... It's likely that Di's professionalising of MTM's marketing function may have had a bearing on us attracting the attention of various potential investors including our actual buyers...

  • — Daniel Pitchford, CEO, Collingwood

    "Diane joined Collingwood as our fractional CMO and immediately hit the ground running. She was instrumental in sharpening our brand thinking and moved the needle on several key GTM initiatives with impressive speed.

    She is a high-impact leader who navigates complex stakeholder environments with ease."

  • — Michal Cohen-Sagi, CEO, Vidavii

    “Diane puts her full self in it. [She has] a very professional way of thinking, understanding and thorough leadership. She uses that quiet, powerful leadership in a very gentle way… And that's a very, very powerful thing."

  • — Caroline Wren, CEO, MTM

    "If you're thinking of engaging Di's services - go for it!"

  •  — Eloïse Ghertman, CEO, Aimigo

    "Diane enabled us to make a crucial and beneficial turn in the positioning and strategy of our brand.

    The support was perfect and even exceeded our expectations, both in terms of availability, responsiveness, and effectiveness, as well as on the quality of the deliverables and the human aspect of the relationship. We will definitely reach out to her again without hesitation."

  • — Laura Curtis, Marketing Communications Lead, EIT Food

    "Diane has a remarkable ability to create an environment where people feel comfortable contributing, sharing challenges, and exploring new ideas...Beyond her skills as a facilitator, and of course her exceptional knowledge as a CMO, Diane is a fantastic colleague to work with. She is collaborative, thoughtful, professional, and genuinely invested in the success of the people she supports."

  • — Seb Juviler, Founder & Co-CEO, Forever Audio

    “Diane joined Forever Audio back in 2025 as a fractional CMO and quickly familiarised herself with what is a complicated technical business with multiple revenue streams. She is a fountain of knowledge and mentored our marketing manager brilliantly. They pulled together an ambitious, well rounded plan in short order and she was always sales focused.

    Diane brings energy and drive to every meeting, whilst always bringing the team along with her… she’s a joy to work with! I couldn’t recommend Diane enough to anyone looking for an experienced, fractional marketing leader.“


Reach out to us.
Let’s get started.

Book an intro chat

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