Most B2B tech scaleups reach a point where the marketing is happening, but it’s not working as it should.

The CEO knows it, but can’t afford, or doesn't have, the right person to fix it.

That's usually when hiring a fractional CMO has the most impact.


Structure, clarity and seniority, when growth matters

Let's talk
Abstract digital background with dark purple and black gradient, featuring white and purple geometric shapes and lines.
A woman with curly brown hair, wearing glasses and a black shirt, sitting with her arms crossed on her lap, smiling and looking to her right. She has a lanyard around her neck and a watch on her left wrist. The background features vibrant pink, yellow, and orange geometric shapes.

Tap into Diane’s 30 years in B2B tech marketing

Scaleup is her sweet spot. Tech, data and AI are her sectors.

A woman is giving a presentation to a group of people in a room with exposed brick walls. There is a large pink poster with charts and graphs on the wall behind her. The audience is sitting at tables, some taking notes or listening attentively.

Understanding what it takes

Diane is a growth-focused marketing leader with 30+ years in B2B and B2C tech, known for turning ambition into action.

She brings a unique perspective, having worked with companies at different stages of maturity, from large corporates (Microsoft) to startups (Microsoft's Ventures Accelerator), scaleups (Unruly & Blis) and agencies (Grey London & AKQA).

She has led through a PE exit and an acquisition.

A speaker in a suit presents on a stage in front of a large screen displaying a bar graph with blue and red circles and bars. The stage has a backdrop with the words 'A MEDIA OPERATOR' Audience members are seated in a conference hall with floor-to-ceiling windows showing a garden outside.

Getting to exit

Before Branding Matters, Diane was CMO at Blis, a global adtech platform, for 4.5 years, through to PE exit. One ABM programme she built at Blis delivered 18x marketing ROI and 3x net new business and 13x existing business growth.

One of our clients, data and insights company MTM, was acquired by a key industry player. Their CEO has said professionalising the marketing function “may have had a bearing on attracting the actual buyers.”

Diane knows what it takes to professionalise marketing to help ambitious scaleups get to exit and how to make it happen.

If your marketing isn't keeping pace with your growth ambitions, let's talk.

A group of people seated around a large wooden table in a meeting room with a whiteboard covered in colorful sticky notes. The table has various office supplies, laptops, notebooks, and water bottles. The room has large windows and modern ceiling lights.

Building the marketing engine

As a fractional CMO, she’s worked with founders & CEOs to:

  • Build marketing functions from scratch and professionalise founder-led marketing

  • Build effective marketing strategies aligned with the business goals

  • Develop value proposition and messaging that actually lands

  • Drive brand and demand generation campaigns from content and thought leadership programmes to live events and activations

  • Stand up lead gen and ABM programmes to feed the marketing engine

  • Recruit and mentor marketing teams built to run independently


Get in touch