The most common thing I hear from overstretched heads of marketing is some version of, 'We need more resource.'

The instinct to ask for more people or more budget is entirely understandable. It usually doesn't work…

What makes an agency relationship actually work?
Most PR agencies get fired for the wrong reasons. If results aren't landing, the problem is usually the brief. Or the absence of one. Here's why it happens and how to fix it…

You're the founder and CEO. In the early days, you are the brand. As the company grows, you might hire a junior executional marketer to write social media posts and handle a few other light marketing tasks at your direction. You might even engage a PR agency to land some early press. That works, for a while, at seed and early Series A. Until it doesn't…

Times of market uncertainty or economic downturn often produce the same boardroom reflex: marketing goes first. It’s seemingly the easiest line to cut, the hardest to defend in a spreadsheet and the one most likely to be filed under ‘nice to have.’ However, removing marketing leadership or freezing the function isn’t a cost saving. It’s a cost deferral…

What is fractional all about? When I started Branding Matters as a fractional CMO Consultancy, the term ‘fractional’ was in its ascendancy, but many people were scratching their heads about what it really meant. How was it different to freelance, interim or part time? So I decided to demystify it…