Diane Perlman Diane Perlman

When founder-led marketing runs out of road

You're the founder and CEO. In the early days, you are the brand. As the company grows, you might hire a junior executional marketer to write social media posts and handle a few other light marketing tasks at your direction. You might even engage a PR agency to land some early press. That works, for a while, at seed and early Series A. Until it doesn't…


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